Visual Identity & Graphic Design for JUSTARIDE Snowboard Channel
In the picturesque town of Fernie, BC, Lars Horstmann sought a fitting visual identity for his new venture, JUSTARIDE, which encompasses two main components:
JUSTARIDE Snowboard Channel: A YouTube channel where Lars imparts his practical and technical wisdom of turning a snowboard.
JUSTARIDE Board & Bike Services: A high-quality service business offering premier snowboard tuning and boot fitting, as well as bike maintenance and fitting services.
SCOPE:
—Visual Identity Design: Logos, Colours, Fonts & Patterns
—Graphic Design: Print assets (Business Cards & Signage)
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The journey with Lars began with a 'deep chat' to capture the essence of JUSTARIDE. The challenge was to create a visual identity blending the brand's educational and service aspects with Lars' unique passion. We outlined key values and aspirations to guide the design.
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After Discovery, it was time to channel creativity into designing a versatile logo that would effortlessly embody both facets of JUSTARIDE. Inspired by the mountains (where Lars feels most at home) and the arc (which Lars strives to hone, perfect, and share), I chose a color palette with cool, inviting hues that capture the serene and exhilarating nature of snowboarding and mountain biking. I chose to focus on simple typography that is clean and easy to read, reflecting Lars' professional yet approachable personality.
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Creating a compelling logo to represent both businesses was key. The "A" in JUSTARIDE connects "JUST" with "RIDE," making the name memorable and central to the brand's identity. Positioned at the center, it symbolizes balance and encapsulates Lars' journey. It was important to create a strong, simple and memorable mark that tells Lars’ story and connects to his audience.
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The result was a cohesive and impactful brand identity for JUSTARIDE, reflecting both the excitement of snowboarding and the precision of gear maintenance, helping Lars' brand stand out and resonate with his audience.
Lars Horstmann
Owner,
JUSTARIDE Snowboard Channel
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Jesse is very client focused! He does not just push some 'cool idea' on you. Instead, he listens!! He listened very carefully and was very thoughtful in his process of developing the Justaride logo. It was all incredibly professional.
This was my first time working with a brand designer and, although I wasn’t entirely sure why he wanted to know so many things about me and my intention for the business, his attention to detail was so high that it turns out he nailed it first try! Best logo I could ever dream of! I love how the logo captures the spirit of adventure and the feeling of freedom that Justaride represents.
Through very detailed communication and focussed questions, he made sure my needs were met every step of the way. The final presentation exceeded my expectation by miles. I am beyond satisfied with what Good Dude Design Co. did for the Justaride Snowboard Channel brand identity.
I cannot imagine anybody else would do any better in regards to making thoughtful decisions that truly reflect the needs of your business. Amazing designer, great communication, very caring. I highly recommend Good Dude Design Co. as a partner to find the right design for whatever you're branding.
