Our Brand Identity Package is the secret sauce that makes your brand stand out and stick in your customer’s mind!

Your business deserves more than just a logo—it's about crafting an identity that sparks inspiration, builds loyalty, fosters belonging, and earns trust.

I'll make sure your brand shines bright and is easily recognizable wherever you take it. Think of this package as your brand's best friend, ready to connect on a deeper level with your audience.

Whether you're kicking off something new or giving your existing brand an update, I will work with you to help you achieve your goals.

90-MINUTE STRATEGY SESSION: In this comprehensive session, we delve deep into the heart of your brand to uncover and articulate your unique brand story, personality, and values. We will explore critical elements such as:

• Brand Story: Defining the narrative that drives your brand and resonates with your audience.

• Brand Personality: Identifying the characteristics and tone that represent your brand's voice.

• Brand Name: Evaluating or crafting a brand name that captures the essence of your business.

• Unique Selling Point (USP): Highlighting what sets you apart from the competition.

• Target Audience: Understanding and attracting the customers who will form your brand's tribe.

This in-depth discovery serves as the groundwork for developing your visual and verbal identity, setting the stage for your entire brand journey. By strategically positioning your brand within the competitive market, we ensure you're ready to capture your audience's attention and build lasting connections.

VISUAL IDENTITY: Building on our Logo Design package, we create a unified visual system for your brand. This includes a consistent color palette, typography, patterns, iconography, graphic elements, and photography style. Together, these elements ensure a cohesive and impactful brand presence across all platforms.

VERBAL IDENTITY:Helps define your brand's tone and voice to communicate effectively with your audience. We develop a messaging framework and content strategy that reflect your brand's personality and values, ensuring consistency and resonance in all brand communications.

STYLE GUIDE: Commonly referred to as Brand Guidelines, this extensive brand bible ensures your brand rules are followed and consistency is maintained. With this resource, there's no second-guessing—simply refer to your trusty Style Guide for clarity and coherence across all brand materials.

3 PIECES OF COLLATERAL: To support the launch of your new brand, I offer three complimentary collateral pieces tailored to your needs. These can include print options such as stationery, posters, signage, or apparel, and digital elements like social media or newsletter templates, website banners, digital ads, or custom email signatures. We can collaborate to determine the most impactful choices for your brand.

ONBOARDING:

We'll kick off our collaboration with a call, during which we'll discuss your needs and objectives. Afterward, I'll send you a proposal, some paperwork, and a bit of engaging "homework" to set the stage for our journey together. To secure your spot, an initial deposit will be required.

01 DISCOVER:

Your brand’s identity begins with a compelling story. In our comprehensive 90-minute discovery session, we’ll dive deep into understanding your brand’s essence. You'll complete a detailed questionnaire and craft a moodboard beforehand, which will guide our strategy discussion to align with your vision. We’ll explore key words and ideas, laying the foundation for your unique brand identity. A clarity document summarizing our insights will follow, and we'll have a follow-up conversation to ensure we're fully aligned moving forward.

02 EXPLORE:

Building on the insights from our discovery session, I’ll delve into creative wordmapping and sketching to translate your brand into visual and verbal directions. You’ll be an integral part of the brainstorming process, helping decide which concepts resonate most. This collaborative approach ensures we find the perfect spark for your brand.

03 DEVELOP:

Once we’ve selected the winning concepts, I’ll refine them digitally. As we move forward with a chosen direction, we’ll enhance details like color, typography, patterns, and icons, ensuring every element aligns perfectly to tell your brand’s story and connect with your audience.

04 PRESENT:

The final direction will be presented in the form of a Style Guide. I’ll walk you through your brand’s journey, bringing everything to life. If any adjustments are needed, this is the time to discuss revisions to achieve the ideal outcome.

05 COLLATERAL:

After the presentation and Style Guide have been approved, I’ll create a set of collateral materials ready for production, giving you essential tools to launch and promote your brand effectively.

HANDOVER:

Once you’ve approved the final presentation and settled the remaining project balance, I’ll deliver all the final assets. This ensures you have everything required to confidently launch your brand.

Brand naming is offered as an optional add-on service. If you require assistance with naming your brand, please let me know. Please note that this add-on will require an additional week in the timing estimate.

*Estimated Timing: 3-6 weeks

This timeline assumes prompt communication from all parties involved. I have set aside dedicated time for this project, and your availability to provide timely feedback is crucial. Delays in communication may not only extend the project beyond the estimate but could also impact future projects that I have scheduled. I will periodically reach out for your input, and the estimated timing is based on receiving feedback within 24 hours.*